Paper Title
THE EFFECT OF MARKET SEGMENTATION ON CUSTOMER SATISFACTION (CASE STUDY MERCHANDISE COMPANIES IN MOGADISHU SOMALIA)

Abstract
Abstract - Its main objective of the study is really to investigate the relationship between service qualities and based on demographics in a sample of trade organizations. Services firms and institutions throughout the world compete today in an environment where customer needs and expectations have become a role in their professional survival, and only those institutions that correctly identify the value of the client will be more successful. Even financial institutions such as banks are not spared from this problem. In order to improve client happiness, financial institutions must experiment with innovative marketing approaches. Relationship marketing is one of the newest approaches. Relationship marketing is an art form in today's corporate world. When it comes to financial organizations, marketing, service quality, and customer satisfaction have become increasingly important in the face of increased competition and market upheaval.