The Implicationsof Financial Literacy And Inovation Towardsmicro-Small Medium Enterprise Of Women Entrepreneursí Business Performance
This research aims to examine the implications of financial literacy and innovation business performance against SMEs women entrepreneurs in Bandung West Java. Micro-Small Medium Enterprises (M-SMEs) is the backbone of the economy of Indonesia, it is visible from its contribution to GDP 58.92%. By 2013 the amount of SMEs recorded 57.8 million units or 99.9% of total business units. The improvement of SMEs in terms of quantity is not balanced with the improved quality of SMEs. Factors that cause poor performance of small and medium enterprises in Indonesia, caused by internal problems facing the SMEs, namely: low quality of human resources in SMEs management, organization, marketing, and technological mastery, weak entrepreneurship of SMEs perpetrators and limited access to capital, information, technology and markets, as well as other factors of production. The main problem is the factor of knowledge especially financial literacy. The average Micro-SMEs women perpetrators still have lower understanding regarding financial services institutions, products and services. Results of the survey on the financial services authority (OJK) shows that financial literacy of women entrepreneurs lower than men (Bisnis.com, 2013). The methods used in this research is Descriptive - Verificative. The population of this research includes all perpetrators of SMEs women in Bandung. Determination of samples in the study conducted by a non-Random Sampling techniques purposively in selecting principals of SMEs women who fit with the criteria set.
Key words- Financial literacy, innovation, Business Performance, SMEs Women Entrepreneurs Micro-Small Medium Enterprises (M-SMEs), Women Entrepreneurs, Financial Literacy, Innovation, Business Performance.