M-Commerce Through Smart Devices in Emerging India
A Key outcome of the technology revolution in India has been connectivity, of which has fuelled unprecedented access to information Millions of people who had little means to join the national discourse can now gain new insights into the world around them. Farmers know crop prices. Consumers understand global standards of product and service quality. Rural Indians recognize the differences between the opportunities available to them and those available to their urban counterparts. And citizens have a mass forum for expressing their political opinions. The upshot of this connectivity revolution has been empowerment of Indians. The numbers of mobile subscribers in India jumped from 261millon in 2007-2008 to 910 million in 2013-2014. Along with telephony, internet penetration is soaring in rural and urban India. Moreover, the number of rural internet users is growing by 58% annually. Increase in the number of smart phones and 3G subscriptions are further driving this growth. Indeed, the number of Smartphone users is expected to grow at a CAGR 91% from 2012 through 2016, jumping from 29 million to 382 million. Similarly, the number of 3G subscribers could expand at a CAGR of 84%- from 23 to 266 million –during the same period.
Key words- E-commerce, M-Commerce, mobile commerce, mobile commerce applications, M-Commerce applications, information technology.