Paper Title
The Influence of Authenticity and Brand Equity on Brand Choice Intention in Thai Fine-Dining Restaurants

Abstract
This study examines the effects of the authentic perception (food authenticity and environment authenticity) and brand equity (brand awareness, brand image, perceived quality, and brand loyalty). on brand choice intentions Findings indicate that brand loyalty, perceived quality and food authenticity has significant impact on customer’s brand choice intentions. Findings of this study would provide meaningful knowledge and understanding of the factors that impact the ethnic restaurant brand choice intentions, managerial and academic contributions. Keywords - Authenticity, Fine Dining Restaurant, Brand Equity, Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty, Brand Choice Intention