Paper Title
Web Content Accessibility Model for Public Hospitals in Thailand

Abstract
Thai Government policy is to reduce social inequality and increase opportunities to access government services. However, most Thai websites do not support ubiquitous ingress, especially regarding health content which is important to enhance quality of life. Design of effective hospital websites is paramount for the public to source information concerning health care. The “W3C@SDU Model” is proposed as suitable for public hospitals in Thailand. This model consists of seven components as web developer, consciousness, content, concept, standard, director of hospital and university. Hospital directors and web developers must be conscious that content access is available to all user groups, particularly the elderly and those with disabilities, who have more complex problems and needs. Furthermore, they must understand and comprehend the principles of developing a website with easy user accessibility by following both WCAG 2.0 and government website standards. Universities should increase consciousness of these issues among students studying courses related to web development. Public hospitals and other government institutions can use this model to develop their websites according to government website standards so that the websites are easily accessible by everyone. Keywords - Web Content Accessibility, W3C, Public Hospital Website, Health Content, Disability, Elderly, Thailand