Encourages Performance Increase in Halal Food Business: a Driving in Thailand Context
This paper aims to ascertain a conceptual model of the halal food business management in Thailand through the effects of entrepreneurship, leadership, business characteristics and marketing strategy. This paper is reviewed and synthesized form the past literature spotlighting on halal food business management, entrepreneurship, leadership, business characteristics and marketing strategy. The author proposes six propositions to provide the in-depth understanding of the halal food business management in Thailand. For the academic’s contributions . This paper is to extend the primary factors for halal food business management. Successful imprecations are also highlighted and discussed.
Keywords - Halal Food, Entrepreneurship, Leadership, Business Characteristics, Marketing Strategy