The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students
Owing to oppression of globalization and communication systems, the institutional publicity activities became more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is to clear up the factors which affect studentís preferences. In this research, 919Karatay Universityís students are subjected to a survey. According to results, web sites and the social media pages are the most preferred formats of publicity in general. Students make their preferences regarding University selection considering score suitability, the quality of education and closeness of their home.
Key words- Service Marketing, University Choices, Institutional Advertising