Impact of Color on the Web User's Perception: A Moroccan Exploratory Study
Our exploratory study aims to discover Moroccan webmasters perception of the atmospheric component "color", in the context of e-commerce sites. The purpose is to identify the factors likely to affect the perception of the Moroccan web user. The literature review on this topic has allowed us to highlight the specificities of the color stimulus in the context of e-commerce. The conducted qualitative study via semi-directive interviews has brought to light the variables of our research confronted to the results of the literature.
Keywords - Color, Perception, Influence, Webmasters, Internet User, E Commerce.