Paper Title
A Study of Indian Street Entrepreneurs Serving in Affluent Metro Locations and Their Hopes for The Next Generation

Abstract
In the informal Indian urban sector street entrepreneurship is one of the most visible and sustainable occupation. This paper synthesizes recent research and evidence of what do the street vendors serving in affluent locations in two Indian metro cities desire for their next generation. Empirical evidence was sought by conducting semi-structured face-to- face interviews using a questionnaire with quantitative and qualitative dimensions to thirty-five street vendors. The quantitative data was transcribed, classified and presented in a narrative form while one-way-ANOVA and two sample T-test were used as statistical tools. 95% of the street vendors want their next generation to be entrepreneurs in the main stream formal market by up taking a more educational approach to strengthen their capabilities and skills. The research was limited to the affluent localities. The underprivileged areas of the two cities where street vending is also prevalent need to be studied for comparative purpose. Street vending in affluent areas not only gives vendors more exposure to the upscale socioeconomic cultural environment but also increases their profit margins. This cultural “rub-off” empowers them to provide their next generation with accessibility to education, higher skill set and social status. Keywords - Street Entrepreneurship, Next Generation, Education