Online Shopping: How The Business Product Category Affects The Consumer Trust to Purchase Online in Malaysia
This research aims to establish a preliminary assessment about how the business product category affects the consumer trust to purchase online in Malaysia. A quantitative method was used for the research in which numerical data collection from a targeted population. The data obtained was analyzed by carrying out descriptive statistical techniques. The research revealed that apparels; computer and mobile gadgets; and electric and electronic appliances are the main three categories that were trust by the respondent to an online shopping. The results also indicated that most of the respondents, 64.5% choose the cheapest price for the selected items before making a purchase. Finally, online users in Malaysia show a high degree of confidence in social media and e-commerce platforms such as Facebook and Shopee for online shopping.
Keywords – Online Shopping, Consumer Trust, Facebook, Shopee, Product Category, E-commerce