Paper Title
Perception Enhancement Of Tourism Places In Thailand Using Interactive Digital Media On Social Network Of Osotho Magazine

Abstract
This research aimed to 1) develop and evaluate the quality of interactive digital media of OSOTHO Magazine, 2) evaluate the sample’s perception on tourism place in Thailand toward interactive digital media of OSOTHO Magazine, and 3) evaluate the satisfaction of samples to interactive digital media of OSOTHO Magazine. The 50 samples were volunteers who lived in Bangkok, age between 18-35 years, derived from purposive selection. Data was statistically analyzed by mean, standard deviation and percentage. The research results were that the interactive digital media on social media composed of 4 main topics; 1) Journey, 2) Food, 3) Place, and 4) People. Social media used were Instagram named “osotho_online” and Facebook page named “OSOTHO Magazine”. The evaluation of quality on content was at “very good” level (mean = 4.87, S.D. = 0.34), and the evaluation of quality on media was at “very good” level (mean = 4.67, S.D. = 0.48). The evaluation on perception of tourism places in Thailand of the samples was at the level of “much” (89.60 %) and the samples satisfied the interactive digital media of OSOTHO Magazine at the level of “most” (mean = 4.64, S.D. = 0.57). This research can be concluded that the interactive digital media of OSOTHO Magazine was able to use for enhancing perception of tourism places in Thailand. Keywords - Perception / interactive digital media / social media / OSOTHO Magazine / tourism places in Thailand.