Paper Title
Relationships Between Service Quaity, Image, And Customer Satisfaction Affecting Intended Purchase Behavior Of Low-Cost Airlines Service In Upper North Region, Thailand

Abstract
The main purpose of this study was to examine relationships between service quality, image, and customer satisfaction affecting intended purchase behavior of low-cost airlines service in upper north region, Thailand. There has been the high growth of low-cost airlines in Thailand by developing the service quality to reach the excellent standard for the last 5 years. Moreover, their services could be comparable to the full service airlines. This study has been integrated with the concept of Service Quality: SERVQUAL of Parasuraman (1985) This study was conducted as the mixed methods research, which developed the literature review, concept, and related research. The samplings were 400 customers who selected the services of low-cost airlines in Chiang Mai, Chiang Rai, Prae, Nan, Maehongsorn, and Lampang. Quantitative research was analyzed by correlation and qualitative research applied the in-depth interview for individuals. Keywords- Low-cost Airlines, Service Quality, Image, Customer Satisfaction, Intended Purchase Behavior