Paper Title
Digiphrenia and the Instagram Versus Reality Movement, an Explorative study on Identity Creation

Abstract
“Digiphrenia,” which is characterised as the experience of trying to exist in more than one incarnation of yourself at the same time is an unintended after effect of the presentation of one’s ideal self, online. These fragmented identities often manifest as warped representations of the real self. Online movements such as #InstagramVSReality have however subverted this narrative. A desktop content analysis on a sample group of these images is indicative of how Instagram users are increasing self-awareness in terms of their online identity creation and are striving for authenticity in an online world. Index Terms - Instagram, Online Identities, Digiphrenia, Social Media, Online Movements, Reclaiming Authenticity