Paper Title
Online Trade Market and Consumer Perceived Risks

Abstract
According to international researchers, conducting studies about consumer buyer behavior increases the possibilty of understanding the consumer behavior. In recent years, more research has been conducted on the consumer behavior that was first studied in the 1960s by theoretical definition of the risks posed on consumers. In particular, since the online trade has emerged, the risks posed on consumers, who make online purchases, have been studied. Considering online purchasing has more risks than the traditional ways, and in recent years, the rapid growth of online shopping has led to more researches being conducted towards consumer risk reduction. In the online trading world, the US and China make up most of the market. Compared to these countries, average online purchases per user in Mongolia is MNT 1,476, which is 2500 times lower than in the USA and China, concluding that Mongolian consumers do not use online commerce. The purpose of this study is to compare the online market of Mongolia and the international online market, and evaluate the risks of online purchasing in Mongolia, and to assess consumer risk impacts. Correlation analysis and regression analysis methods and other sampling methods were used to determine values. According to the survey, Mongolia has not been considered as an active market, and has no online purchases. Therefore, in order to increase online market sales, it is crucial to conduct more studies about risk reduction of consumer services. Keyword - Online Trade market, Consumer Perceived Risk, Mongolia